We help people save lives. That’s it. 24 hours a day — every day.
SureFire CPR exists for one reason: to create the most confident lifesavers on the planet. Whether it’s 2 p.m. or 2 a.m., online or in person, we provide the most accessible, realistic, and effective lifesaving training available anywhere.
Our model is simple: make lifesaving education easier, more flexible, and more confidence-building than anything else out there. With classes running daily, 24/7 CPR Verification Stations, and systems designed around convenience and clarity, we remove the stress and frustration traditionally associated with CPR and healthcare certification.
But the real reason our company is special has nothing to do with our courses — it’s our people.
We have an incredibly fulfilled, talented, self-motivated team made up of some of the best humans on earth. Together, we deliver lifesaving education that builds confidence when it matters most.
And the reason our team is so exceptional?
We share a set of core values that guide how we hire, coach, celebrate, and lead. They aren’t posters. They aren’t slogans. They’re non-negotiable standards we live by.
Our Values
We Set The Pace
We move fast, get it done, and are proud of it. We take proactive, bold action and let nothing stand in our way. We’re resourceful, methodical and curious. We take others with us. We don’t wait to be told. We just go. Because the work matters.
Make it Simple
Simple isn’t easy – it’s a choice we make on purpose. We take the extra time to remove anything that isn’t essential, and we step back often to make sure we’re still focused on what matters most. Because complexity is the enemy of execution.
Care Deeply
About the impact. About doing things right. About each other. We do more – the little bit extra that surprises people and makes them feel special. We never stop at “good enough.” Because caring deeply helps save lives.
A MESSAGE FROM OUR FOUNDER
Hi — I’m Zack, the founder of SureFire CPR.
As a firefighter, I would show up on countless emergencies to find a group of people standing around someone that was unconscious and not breathing.
They either didn’t know what to do, or didn’t feel confident to act.
Either way, we knew we could help change both.
With a handful of manikins and a goal, my wife Vanessa and I started this company in our living room in 2008 – advertising on Craigslist and pushing the couch against the wall to teach people in the living room of our tiny apartment.
We had a simple mission that hasn’t changed to this day: help people save lives, and feel confident to act in an emergency.
Today, SureFire CPR trains people across the country. We operate 24/7 certification stations, run thousands of classes each month, and support a growing team of incredible humans who move fast, care deeply, and believe in what we do. I’m incredibly proud of how far we’ve come — not because of our size, but because of our standards.
Our team shares a set of values that aren’t just “nice-to-haves.” They are non-negotiable. They’re how we hire, coach, and lead. They’re the reason our training feels different, the reason our students trust us, and the reason we wake up excited to do this work every day.
I’m honored you’re here, whether you’re looking to get certified, exploring a career with us, or simply learning what we’re about. If you train with us, work with us, or partner with us, you’ll feel the difference.
Thanks for being part of the mission — and for helping us build the most confident lifesavers on the planet.
— Zack Zarrilli, Founder & CEO
THE SUREFIRE CPR DIFFERENCE
- 24/7 on-demand CPR Verification Stations
- Seamless, flexible scheduling and nationwide availability
- Training designed to build real confidence quickly
- A culture of excellence, care, and accountability
- A mission-driven team that shows up every single day
Train with confidence. Join the mission.